Profit & Growth Planning Worksheet
Use this worksheet to evaluate your business’s financial performance and create a practical plan for improving profitability and supporting sustainable growth.
Work through each section using your current numbers when possible. If you don’t have exact numbers yet, use reasonable estimates and update them as you collect better information.
1. Your Current Revenue
Average monthly revenue:
Average monthly revenue from your primary product or service:
Which products or services generate the most revenue?
Is your revenue increasing, decreasing, or staying relatively stable?
What has caused the biggest changes in revenue?
2. Your Current Costs
Average monthly fixed costs:
Average monthly variable costs:
Largest business expenses:
Which expenses have increased recently?
Are there expenses you could reduce without damaging the business?
3. Your Profit Margin
Current monthly revenue:
Current monthly profit:
Estimated profit margin:
Has your profit margin improved or declined over the past year?
What do you think is causing the change?
4. Your Customers
Who are your most valuable customers?
Which products or services do they purchase?
Which customers or products generate the strongest margins?
What could you do to increase repeat purchases or customer value?
5. Your Growth Opportunity
What is the biggest opportunity for increasing revenue?
What would you need to invest to pursue that opportunity?
What additional costs could that growth create?
What could prevent the opportunity from succeeding?
6. Improve Before You Expand
Before adding major expenses, consider what you could improve within the existing business.
☐ Increase pricing
☐ Reduce unnecessary expenses
☐ Improve operational efficiency
☐ Focus on higher-margin products or services
☐ Improve customer retention
☐ Increase repeat purchases
☐ Improve sales conversion
☐ Reduce waste
☐ Negotiate better supplier or service costs
☐ Automate repetitive work
Which improvement has the greatest potential impact?
7. Your Growth Investment
If you decide to invest in growth:
What are you planning to invest in?
Estimated investment:
Expected additional monthly revenue:
Expected additional monthly expenses:
Expected impact on profit:
How long do you expect it to take before the investment produces results?
8. Cash & Runway
Current available cash:
Average monthly net burn or cash generation:
Current estimated runway:
How would your planned growth investment affect your runway?
What financial cushion do you want to maintain?
9. Your Growth Priorities
Choose the three areas that deserve the most attention right now.
☐ Increase revenue
☐ Improve profit margin
☐ Reduce expenses
☐ Acquire more customers
☐ Improve customer retention
☐ Increase customer value
☐ Improve operations
☐ Hire employees
☐ Automate processes
☐ Expand products or services
☐ Enter a new market
Priority #1:
Priority #2:
Priority #3:
10. Your Next 90 Days
What is the most important financial goal for the next 90 days?
What three actions will you take to reach it?
What numbers will you track?
When will you review your progress?
Final Checklist
☐ I understand my current revenue.
☐ I understand my major business expenses.
☐ I have reviewed my current profit margin.
☐ I know which products, services, or customers are most valuable.
☐ I have identified at least one opportunity to improve profitability.
☐ I have considered the financial impact of future growth.
☐ I understand how growth could affect my cash position.
☐ I have identified my top three growth priorities.
☐ I have created specific goals for the next 90 days.
☐ I know which numbers I will monitor.
What to Do Next
Sustainable growth starts with understanding the business you already have.
Use your financial numbers to identify where the business is strong, where profitability can improve, and which growth opportunities are worth pursuing.
Don’t try to improve everything at once. Choose a few priorities, measure the results, and adjust your plan as you learn.
The goal is not growth at any cost. The goal is to build a stronger, more profitable business that can support its next stage.